Car & Two-Wheeler Showroom
Signage & Dealer Identity Rollouts

We found no Indian statute prescribing signage inside or outside a vehicle showroom. The trade certificate under the Central Motor Vehicles Rules is carried on the vehicle, not displayed at the premises. What governs a showroom is the OEM’s corporate identity manual, the state’s shop name-board rules and, in cities like Mumbai, municipal permission for illuminated signs.

It is an OEM’s programme to bring every dealer’s facade, pylon, signage and interior into line with a new or updated brand standard, usually within a set window. Each dealer’s building is surveyed, the standard is adapted to it, and fabrication and installation follow once the OEM approves the adaptation.

A pylon or totem at the road, the facade fascia and brand mark, entrance and drive-in signage, interior brand walls and display zones, delivery bay branding, service reception and workshop signage with bay numbering, customer lounge graphics and wayfinding. The OEM manual sets the specification for each element.

FADA’s retail data, drawn from Vahan registrations, shows 2,96,71,064 vehicles in FY2025-26, up 13.3%: 2,14,20,386 two-wheelers, 47,05,056 passenger vehicles and 10,60,906 commercial vehicles. SIAM’s wholesale figures show record dispatches in every category, including 46.43 lakh passenger vehicles and 2.17 crore two-wheelers. Every one of those vehicles was sold through a branded showroom.

No official census exists. FADA, the dealers’ federation, says it represents more than 15,000 automobile dealerships with more than 30,000 dealership outlets. Every one of those outlets carries the OEM’s identity, which is why a single OEM identity change becomes a large, multi-city signage programme.

FADA reports 24.52 lakh electric vehicles retailed in FY2025-26, up 24.6%. EVs were 6.54% of two-wheeler retail, 4.25% of passenger vehicles and 60.95% of three-wheelers. New EV brands and EV sub-brands of existing OEMs each bring their own showroom identity, and many open in converted retail units rather than purpose-built buildings.

Yes. Facade proportions, pylon height, materials, colours and lighting follow the manual. Where a dealer’s building cannot take an element as drawn, IBS prepares the adaptation and gets the OEM’s approval before fabrication, so the dealer passes the OEM’s inspection.

Yes. Many showrooms, especially two-wheeler and EV, open in ground-floor retail units or malls where the facade is limited or controlled by the landlord. IBS surveys the unit, keeps the manual’s fixed elements, adapts the rest to the frontage and prepares any drawings the landlord or mall needs.

Usually the dealer funds its own building work to the OEM’s standard, sometimes with OEM support. IBS quotes each dealer separately against the approved scope, with a line-item BOQ, so the dealer knows its cost and the OEM knows the work matches the standard.

Service reception branding, bay numbering and bay-type signs, safety and PPE signage, customer lounge graphics, parts counter and wash bay signs, and directional signs from the showroom to the workshop. Workshop signage takes heat, oil and pressure washing, so IBS specifies washable and corrosion-resistant materials.

Yes. IBS phases facade work behind barricading, installs lit signage in night shifts and keeps the sales floor and service reception usable. Interior brand walls are prepared off-site and installed in short windows so customer areas are out of use for as little time as possible.

An illuminated pylon, fascia or glow sign does. BMC’s 2025 outdoor advertisement guidelines name showrooms among business premises where illuminated boards need written permission (clause 2.1(a)). Boards must not project beyond the building line, and structures over 300 sq ft need a structural stability report.

Two-wheeler networks have far more outlets, smaller frontages and a faster opening pace, so the kit is simpler and production runs in larger batches. Car showrooms have fewer, larger sites with more facade and interior scope per dealer. IBS plans both from the same survey-kit-install method.

IBS’s named client work on this site is in airports, banking, insurance, retail and corporate offices, including branch signage and in-branch branding for IDFC FIRST Bank across India. It does not name a automobile dealership client here. What it brings is the same rollout method: survey, approved kit, central production, IBS installation crews and as-installed photographs for every site.

Signage workmanship is warranted for 12 to 24 months depending on the product, with manufacturer warranty passed through on named LED modules and power supplies. Electrical test records and the warranty certificate are handed over per dealer, and a named IBS contact holds the drawings and spares for each one.